Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how companies operate and deliver value to customers. It is the process of creating new digital business processes and business models where data is being used as the fuel to give an organization a competitive advantage, allowing them to make better decisions and deliver a higher level of service to customers. Artificial intelligence is already a key driver of digital transformation across a wide range of sectors and with more data at our disposal than we have ever known, and more effective technologies allowing us to make sense of it all, we can start to deliver better experiences for the modern consumer’s needs. In order for these to evolve, new structures and technologies are needed. Overall a new approach is what is more important, by having customer´s needs as priority.
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