Goran Marković

Speaker Details

Poslovna inteligencija

Goran Marković has been working as a Sales Consultant in the Customer Success Department of Poslovna inteligencija since 2017. He graduated from the Faculty of Electrical Engineering and Computing of the University of Zagreb, and completed the Executive MBA program at Cotrugli Business School. For many years, he has worked in telecommunications in the field of aftersales where he has gained extensive experience in B2B relationships and key accounts management. He has achieved significant results by using and implementing analytical solutions in order to improve business processes and revenue growth. Today, he helps clients use the power of data and further develop trust between companies and end users. In the last few years, he has specialized in the field of personal data protection and compliance with GDPR.

Past presentation
30 November 2018
12:30 - 13:30
SQLAdria Seminar – Opatija 2018 Data Privacy and its relation to BI, what can we learn from data?

Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how companies operate and deliver value to customers. It is the process of creating new digital business processes and business models where data is being used as the fuel to give an organization a competitive advantage, allowing them to make better decisions and deliver a higher level of service to customers. Artificial intelligence is already a key driver of digital transformation across a wide range of sectors and with more data at our disposal than we have ever known, and more effective technologies allowing us to make sense of it all, we can start to deliver better experiences for the modern consumer’s needs. In order for these to evolve, new structures and technologies are needed. Overall a new approach is what is more important, by having customer´s needs as priority.



SQL Adria is the independent, non-profit organization that gathers relational database users for Croatia and Slovenia. It was founded 1994. and in the same year it has become the regional user group.

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